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مطالعات مدیریت رسانه

مطالعات مدیریت رسانه

Journal of Media Management

اولین همایش ملی مدیریت و اقتصاد رسانه با همکاری واحد دماوند در واحد علوم و تحقیقات برگزار شد. این با همایش با مشارکت اساتید ذیل در روزهای چهارشنبه و پنج شنبه 6 و 7 آبان ماه برگزار گردید.در ادامه برنامه همایش ارایه گردیده است.

دکتر علی اکبر فرهنگی

دکتر وحید عقیلی

دکتر سلطانی فر

دکتر افسانه مظفری

دکتر مهدی کروبی

دکتر محمدرضا حسین

دکتر ضیایی پرور

دکتر محکی

دکتر وردی نژاد

دکتر سمیعی

دکتر صفری

 

 

 برنامه کامل همایش


ادامه مطلب
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Media Economics: Theory and Practice

 Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor), C. Ann Hollifield (Editor), Albert N. Greco 

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics 


Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses

Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas

Media Economics: Applying Economics To New And Traditional Media

by 

Adam Finn

 (Author)

Colin Hoskins

 (Author)

Stuart Mcfadyen

 (Author



"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle."" -Richard E. Collins, "The Open University, U.K.

"How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting, but not newspaper publishing, usually regulated and sometimes subsidized? Media Economics: Applying Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment

Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade ininformation and entertainment

Key Features Chapter opening vignettes introduce the issues analyzed in each chapter Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts Examples from a variety of media industries including those in the United States, Canada, the United Kingdom, and Australia A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually

Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs



Media Economics: Understanding Markets, Industries and Concepts

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics




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